“熊猫家园·首届大熊猫文化创意大赛”由成都市人民政府主办，于2024年9月至2025年4月举行，面向全球征集以大熊猫形象或其文化内涵为创作核心的原创作品，打造“熊猫家园”城市品牌，把成都建设成为全球大熊猫文创IP高地，形成具有国际影响力、产业引领力、经济带动力的大熊猫文创产业集聚区。
Organized by the People's Government of Chengdu Municipality, the Global Panda Partners 2024 - “Panda Homeland” Culture & Creativity Contest will be held from September 2024 to April 2025. Open to participants worldwide, the contest invites original works centered around the image of the giant panda or its cultural significance, aiming to establish the "Panda Biosphere" as a global brand. The goal is to transform Chengdu into a hub for panda-themed creative industries with international influence, leading industry innovation and driving economic growth.
【关于奖项】
大赛设置“最佳雕塑作品”“最佳绘画作品”“最佳视频作品”“最佳视觉设计作品”“最佳潮流玩具设计作品”五大门类最佳作品奖项，以及“最佳数字作品”“最佳科幻创意作品”“最佳人气作品”三个特别奖项。其中，五大门类最终选出的获奖作品，奖金为20万元。
【关于评委】
本届大赛所组建的评审委员会，展示了主办方全球参与和专业领先的办赛理念。艺术家、清华大学文科资深教授韩美林担任熊猫金竹奖评审委员会专职主席；意大利拉古纳国际艺术奖及意大利国家现当代艺术协会创始人劳拉·加仑，北京电影学院美术学院教授、中国电影家协会副主席、中国电影美术学会会长霍廷霄，著名国际雕塑艺术家、中国《雕塑》杂志编委傅榆翔，著名设计艺术家、成都许燎源现代设计艺术博物馆馆长许燎源组成评审委员会联合主席。此外，五大门类奖项和三大特别奖项也各有遍布全球的业内资深人士和文化产业名家组成独立评审小组，坚持公平、公正、公开原则，评选出最具特色的大赛作品。
【关于成果转化】
大赛组委会制定成果转化计划，搭建专门的版权交易平台与作品孵化平台，帮助参赛者（参赛机构）的优秀作品实现从创意到产品、从作品到商品的转变，为创作者提供广阔的市场前景和发展空间。这意味着，每一个优秀的作品都将有机会通过这些平台实现商业价值，从参赛作品转变为市场上的热销商品。
【Prizes】
The contest features five prize categories: Best Sculpture, Best Painting, Best Video, Best Visual Design, and Best Art Toy, alongside three special prizes: Best Digital Work, Best Sci-Fi Creative Work, and Best Popular Work. The highest prize for the five categories is 200,000 RMB.
【Jury】
The contest's jury reflects its global reach and professionalism with Han Meilin, artist and senior professor of liberal arts at Tsinghua University as the president of the jury. Other distinguished members include Laura Gallon, founder of Italy’s Laguna Art Prize and MoCA (Modern & Contemporary Art) Cultural Association; Huo Tingxiao, professor at Beijing Film Academy, vice president of the China Film Association, and president of China Film Art Direction Academy; Fu Yuxiang, sculptor and editorial board member of DIAOSU, the national sculpture magazine of China; and design artist Xu Liaoyuan, founder of Xu Liaoyuan Museum of Modern Art and Design (XLY MoMA). Also, an independent review panel made up of industry experts and renowned figures in the cultural industry from around the world will select the most outstanding works across all categories through their professional experience and keen aesthetic sense.
【Commercialization of designs】
The organizing committee of the contest has developed a special transformation plan, establishing dedicated platforms for copyright trading and product incubation. These platforms will help transform outstanding designs from ideas into products and from creations into commercial products, offering creators vast market potential and growth opportunities. In this way, every exceptional work will have the chance to transition from a contest entry to a marketable and in-demand product.
