2025 熊猫家园·大熊猫文化创意大赛（以下简称“大 赛”）由成都市人民政府主办，于 2025 年 6 月至 2026 年 4月面向全球广泛征集大熊猫创意作品。大赛坚持“原创作品”征集，深入构建具有长线生命力的熊猫家园IP 矩阵，夯实产业根基；始终围绕“国际化、产业化、市场化”办赛核心，推动产业链上下游、左右岸、产供销贯通融合，不断提升“熊猫家园城市品牌”行业影响力和产业主导力。
Hosted by the People's Government of Chengdu Municipality, the “Panda Homeland” Culture & Creativity Contest 2025 (hereinafter referred to as “the Contest”) is held from June 2025 to April 2026. Open to participants worldwide, the contest invites panda-themed creative works. It is committed to originality and aims to develop a sustainable Panda Homeland IP portfolio, strengthening the foundation for a robust cultural industry. Focusing on internationalization, industrialization, and market orientation, the Contest promotes integration across the industry chain—upstream and downstream, production side and service side, and production-supply-marketing, continuously enhancing the industry influence and leadership of the “Panda Homeland” brand.
【关于奖项】
本届“熊猫金竹奖”坚持“原创作品”征集，共设 “五个主要奖项”和“三个特别奖项”，主要奖项包括最佳创意雕塑设计、最佳潮潮流产品设计、最佳品牌视设计、最佳空间场景设计、最佳创新包装设计等，单项最高奖金为 8 万元 （税前）。设立最佳数字(AIGC)创意作品、最佳科幻创意作品、最佳人气作品等三个特别奖项，单项最高奖金为1万元(税前)。
【关于评委】
本届大赛将严格树立全球认证标准，评审委员会（评委会）由名誉主席、联合主席、评审委员组成，负责对所有参赛者的参赛作品进行全面而深刻的评价，评委具有不同的地域和文化背景，有助于丰富评商内容，减少因文化偏见而导致评审过程出现偏差的风险。每年大赛的评委会都将动态换新，为评审过程注入新的观点和时代见解，从而确保评审方法与时俱进，提升公信力，吸引全球优质资源参与。
【Prizes】
The Panda Golden Bamboo Awards feature five main prize categories and three special prize categories, all centered on original works. The main awards are Best Creative Sculpture Design, Best Trendsetting Product Design, Best Brand Visual Design, Best Spatial Experience Design, and Best Innovative Packaging Design. The highest prize for each category is RMB 80,000 (pre-tax). The special awards are Best Digital (AIGC) Creative Work, Best Sci-fi Creative Work, and Most Popular Work. The highest prize for each category is RMB 10,000 (pre-tax).
【Jury】
This year’s jury is committed to rigorously establishing globally recognized evaluation standards. It is composed of an honorary chair, co-chairs, and a panel of judges from diverse regional and cultural backgrounds. Their collective expertise helps ensure a thorough and insightful review of all submitted works while balancing perspectives and minimizing cultural bias. The jury is refreshed annually to bring new insights and contemporary views, not only securing an up-to-date and credible judging process, but also attracting top creative talents and resources from around the world.
